CV

Education

• Ph.D. degree, Computer science track Polythechnique institute   January 2023 – Present Palaiseau, France
• Engineering degree National Computer Sciences Engineering School   September 2017 – September 2022 Algiers,Algeria
• Academic Master National Computer Sciences Engineering School   September 2021 – February 2022 Algiers,Algeria
• Scientific Baccalaureate Kasdi Merbah   September 2014 – September 2017 Oran,Algeria

Experience

• Ph.D. degree, Computer science track Polythechnique institute January 2023 – Present ½ Palaiseau, France
• Research focus: Measuring risks with AI-driven ad targeting.
• Technologies: Python, R, SQL, NLP, Digital Marketing Analytics, Tracking.
• Key contributions: Analyzed large datasets using SQL and Python to identify patterns and insights. Presented data findings at conferences and to cross-functional teams, enhancing data-driven decision-making. Leveraged AI and machine learning techniques for in-depth statistical analyses.
• Data analyst intern Grenoble Computer Science Laboratory - LIGLAB October 2021 - July 2022 ½ Grenoble,France
• Key contributions: Conducted analysis on online crowdsourcing data for ad text classification. Tracked and evaluated advertising metrics on Meta using SQL and Python. Developed an interactive data visualization tool with Streamlit to convey insights.
• Python Developer Intern SIRIUS NET Company October 2020 - December 2020 ½ Algiers, Algeria
• Key contributions: Optimization of a low-level communication protocol with Python (network programming with sockets).

Skills

• Data Analysis/Visualization: Python (Pandas, Matplotlib, Seaborn), SQL, Excel, Power BI, Streamlit.
• Programming/Machine Learning: Python, R, Scikit-learn, TensorFlow, Keras, BeautifulSoup for web scraping.
• Database Management: SQL, MySQL, MongoDB.
• Tools/Frameworks: Git, GitHub, DataGrip, Jupyter.
• Statistical Analysis: Hypothesis testing, regression analysis, and A/B testing.
• Languages: Arabic (native), English (fluent), French (fluent), Turkish (intermediate).

Publications

A Comparative Study of News Exposure and Consumption On and Off Facebook

Client-side and Server-side Tracking on Meta: Effectiveness and Accuracy

Certificates

• Make data-driven decisions (Google Data Analytics Professional Certificate)
• Web scraping and API fundamentals (365 DataScience)
• Python for social media analysis (365 DataScience)
• Data Analysis in PowerBI with ChatGPT (365 DataScience)